UX is simple

Farted unwittingly onto the interpipes around 28/6/2012

If something is unclear - clarify it 

If something is arduous - lighten the load

If something is complex - make it simpler

If something is over verbose - strip it back 

If something is ambiguous - clarify it 

If something is big - make it feel manageable 

If people get lost let them find their way out

If something goes wrong - let people recover 

If something seems pointless - show the value 

If something is dry add some levity 

If something is dreary add some delight 

If something needs explaining - explain it carefully 

Make the important stuff important and the other stuff less so

Less is more (but you probably knew that)

Make desired actions obvious - show the way

If something feels daunting - provide support

If something goes right - say it did 

If something goes bad - say it did 

If something requires effort - set expectations 

If something feels risky provide reassurance

If something feels fragile make it feel solid

If somethings looks great it’ll help to make it feel great

Bring structure to the unstructured

Don’t presume anything

Don’t try to be clever

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