Stuff in my head

Where are the Androids?

I was thinking this yet again just the other day after observing yet another train carriage full of white-earbudded travellers, merrily swiping and tapping their way home on various apple branded gadgets.

In a carriage full of people using mobile devices the ratio was easily 10:1 in favour of Apple. This plays out pretty much everywhere I go - and yet Android numbers claim to be putting a dent in Apple marketshare.

Sure there are plenty of bona fide geeks running Android and they certainly use the phones in a similar vein to those on iOS, but i’m guessing they’re in the minority.

I saw some fairly startling stats from a recent site launch today - factoring in desktop and iOS, the site had a cumulative bias of 75% Apple browsers. Not webkit - Apple.

That’s crazy.

So where are the Androids? I have a theory which isn’t all that revolutionary but i’ll put it out there all the same. People in the main buy Androids because they don’t know any better. My Mum is pretty typical, she went to the phone shop, got sold a deal and probably doesn’t even know she has an Android, let alone that it can do all kinds of cool stuff she’d probably enjoy. That would certainly explain the disparity in numbers and conspicuity that seems to be the case not only on the street but also in our analytics too.